Your Reality
Your Dreams
Spin Master New Toy & Game Competition

Do you have an

amazing idea

for a toy or game?


Enter the Spin Master

New Toy & Game


Enter the Spin Master New Toy & Game Competition. If you're in Grade 7 - 12 and living in Canada, this is your chance to invent what could become the world's next big toy or game.

Show us your awesome invention! Push the boundaries of innovation, creativity, entertainment and fun.

What's in it for you? In addition to bragging rights, you could win $2,500 and an all-expenses paid trip to Spin Master's headquarters. What's more? The potential to be paid royalties like a seasoned inventor!

Your Mission create a toy or game that will be the next BIG hit.

Your Mission

create a toy or game that will be the

next BIG hit.

You're in? Awesome. We can't wait to see your creation. This is your chance to be an inventor. You need to submit a presentation that will tell the judges everything they need to know about your game or toy.

Now that you're ready to get started, here's what you need to think about to make your submission amazing.

(Note: Best to include a video of the toy/game in action! Even better, if you can get other kids to play!)

Project Research



Who is going to play with your toy or game? That's up to you, but your focus should be on children 3-9 years old, children older than 9, or a toy/game that the whole family can play together.

To be successful, you'll need to do some research on how kids play. A three year old will play with something in a very different way than a nine year old. And boys and girls of the same age may even play with a toy or game differently. Show the judges that you understand this by including research on your intended age group.



Toys are fun, but they're also serious business. Show us that you understand the competition.

To do this, have a look at the toys and games that are currently in stores like Walmart, Toys R Us or Mastermind. Look for what stands out.

Here are some of the questions to ask yourself along the way:

  • What are the big toy companies doing?
  • How will your game/toy idea appeal to kids or their parents? (After all, it's the parents who buy the toys.)
  • What makes your game or toy special, cooler or different from others?
  • Does it provide a fun, new way for self-expression and play?
  • Think about how your creation can help kids learn new skills, or help them learn in a new way.
Your Mission create a toy or game that will be the next BIG hit.
Project Research



You've done your research and you've figured out who will play with your toy or game. Now, you need to think like a marketer: who is your target consumer and what will make your toy or game appeal to them?

  • Why would someone purchase your toy or game over another?
  • Who is purchasing it? A parent, a grandparent?
  • Does it allow the child to learn something new, or the family to spend time together?



To win this competition, your amazing creation must be original. Check out toy stores and websites to make sure it hasn't been done already.

To really stand out, your toy/game has to be exciting, different and more innovative than the competition. Think about the future and what new toy/game products may be possible with advances in technology. Check websites like KICKSTARTER for inspiration.

When the judges review your creation, this is what they'll be thinking:

  • Is this a dynamic item? Is it surprising?
  • Are parents and kids going to get excited about this toy/game?
  • Will it stimulate and challenge kids?
Your Mission create a toy or game that will be the next BIG hit.
Project Research



The sky is the limit when it comes to design, but whether it's big or small, your toy/game shouldn't cost more than $100.

And your game or toy can be as simple or as advanced as you like. It could be electronic, incorporate mechanics or robotics, or use an app/smart device. It could also be a doll, action figure or stuffed character.


Age 3-5

Preschool Toy/Game

This would for a child between 3-5 years of age.

Age 5-9

Toy or Game

For Boys or Girls or both between the ages of 5-9

Age 9+

Toy or Game

For Boys or Girls or both over the age of 9.

Over 9

Toy or Game

Toy or Game for the Family.



In the toy and game industry, professionals review their creations and conduct what's called a "proof of concept" to make sure that the toy meets its design objectives. Now it's your turn.


Here's the checklist:

You had a vision for your toy/game.

  • Is it fun? Educational?
  • What are the key benefits and features?
  • Are they unique and/or meaningful?
  • Is it age appropriate?
  • Have you tested it with this age group?
  • Did they understand how it works?

Does your model work?

  • Have you tested it? Hint: test it again.
  • Is it safe?

What kind of manufacturing process would be needed to make this toy or game?

  • Where should it be manufactured? Why?
  • What kind of materials would you use?
  • Are you using sustainable or environmentally-friendly materials? Is this important for your game/toy's design?

What will it cost at retail? Is your pricing competitive?

How will your toy/game be packed and packaged?

  • Is it completely assembled?
  • If not, how easily can it be assembled?



We know a lot of work has gone into your toy/creation. When you're ready to submit it, here's what you need to show us:

  • Research
  • Final concept/design

    This could include sketches, 2D presentations, 3D CAD, control drawing, models or video.

    The judges want to see your thought process and how your work evolved, so be sure to include rough sketches of early prototypes, etc.

Remember - Pictures speak louder than words and models scream.

Good Luck!
Final Submissions


Each of the five finalists selected for this competition will be announced at the CWSF and will receive:


Invitation to attend the 2016 Canada-Wide Science Festival in Montreal, QC from May 17-20, 2016.


Travel to and from Montreal from the nearest major airport/travel city.


The finalists must be in attendance from May 17-20, 2016 to qualify for the winning concept.


Accommodation and meals will be provided for the period of May 17-20, 2016 in accordance with Canada-Wide Science Festival policy.

The winning concept, announced May 19, 2016, will receive:


Cash prize of $2,500


Opportunity to bring their original toy/game idea to life


Mentorship from Spin Master


4% royalty, should the toy/game make it to market



  • The judging panel will comprise design professionals and specialists in academia, industry and toy users.
  • Each entry will be evaluated on the following criteria:
    • Play value
    • Creativity
    • Aesthetics
    • Marketability
  • Round 1: Judging panel will assess the submitted materials and select the finalists.
  • Final: Judging panel will assess the functional prototype.
Judging Criteria